Hidden Treasures App
app Design | 3rd year grad
Challenge
Culture Treasures offers rich, layered cultural content, but the web experience needed to become a simple, intuitive mobile flow without losing the brand's visual identity.
Solution
In this group project, we designed a conceptual mobile app that turns exploration into a playful experience through the alphabet. Navigation is based on a random letter draw, guiding users to discover diverse cultural content in an unexpected way.
My role
I contributed to the UX concept and navigation approach, helped translate the brand identity into a mobile UI system, and designed key app screens and flows.
Challenge
Culture Treasures offers rich, layered cultural content, but the web experience
needed to become a simple, intuitive mobile flow without losing the brand's visual identity.
Solution
In this group project, we designed a conceptual mobile app that turns exploration into a playful experience through the alphabet. Navigation is based on a random letter draw, guiding users to discover diverse cultural content in an unexpected way.
My role
I contributed to the UX concept and navigation approach, helped translate the brand identity
into a mobile UI system, and designed key app screens and flows.
After
A mobile-first experience designed for cultural discovery.
Tap to draw a letter. Swipe to explore.
Before
A web platform offering a wide range of cultural content
A web platform offering a wide
range of cultural content
Using familiar interactions to drive cultural discovery
Using familiar interactions to drive cultural discovery
Letting users shape their cultural journey
Letting users shape their cultural journey
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