The project was created as part of a Branding Fundamentals course in the third year, developed in pairs. The brief required choosing an existing retail brand and building upon its visual language to create a new identity for a product in a completely different field. We chose FOX, translating its values of simplicity, clarity, and accessibility into the world of fast food by creating a new fictional brand MAX Burger. The branding combines playful, witty copywriting with abstract graphic elements and a bold color palette, balancing a clean modern look with a friendly and inviting tone.