A fourth-year branding and packaging design project for a farmers’ market, focused on developing a natural juice brand inspired by the harvest regions of the Galilee. The concept “100% Galilee, 100% Natural” was born from a desire to promote local tourism and agriculture, bringing vitality and connection back to the region through people, land, and nature. Each package tells the story of a different harvest area and invites consumers to visit the place where the fruits were grown. The series includes three carton juices and three premium glass bottles, supported by a joyful, colorful visual identity and a poster collection that celebrates the Galilee experience.