100% Galilee
branding | 4rd year grad
Context
A branding and packaging design project for a farmers’ market, focused on creating a natural juice brand rooted in the harvest regions of the Galilee.
Concept + System
“100% Galilee, 100% Natural” connects product, place, and people using packaging as a storytelling tool that highlights different harvest areas and encourages local tourism and agriculture.
Outputs
Carton packaging series, premium glass bottles, a joyful visual identity,
and a poster collection celebrating the Galilee experience.
Context
A branding and packaging design project for a farmers’ market, focused on creating
a natural juice brand rooted in the harvest regions of the Galilee.
Concept + System
“100% Galilee, 100% Natural” connects product, place, and people using packaging
as a storytelling tool that highlights different harvest areas and encourages local
tourism and agriculture.
Outputs
Carton packaging series, premium glass bottles, a joyful visual identity,
and a poster collection celebrating the Galilee experience.
Context
A branding and packaging design project
for a farmers’ market, focused on creating
a natural juice brand rooted in the harvest regions of the Galilee.
Concept + System
“100% Galilee, 100% Natural” connects product, place, and people using packaging
as a storytelling tool that highlights different harvest areas and encourages local
tourism and agriculture.
Outputs
Carton packaging series, premium glass bottles, a joyful visual identity, and a poster collection celebrating the Galilee experience.
products design
Sketches
Graphic Language
Inspiration
Logo
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 11.029 0 C 12.154 0.003 12.725 0.009 13.218 0.023 L 13.412 0.03 C 13.636 0.038 13.857 0.048 14.124 0.06 C 15.188 0.11 15.914 0.278 16.551 0.525 C 17.211 0.779 17.767 1.123 18.323 1.678 C 18.831 2.178 19.225 2.782 19.476 3.45 C 19.723 4.087 19.891 4.813 19.941 5.878 C 19.953 6.144 19.963 6.365 19.971 6.59 L 19.977 6.784 C 19.992 7.276 19.998 7.847 20 8.972 L 20.001 9.718 L 20.001 11.028 C 20.003 11.757 19.995 12.487 19.978 13.216 L 19.972 13.41 C 19.964 13.635 19.954 13.856 19.942 14.122 C 19.892 15.187 19.722 15.912 19.476 16.55 C 19.225 17.218 18.831 17.822 18.323 18.322 C 17.823 18.831 17.218 19.224 16.551 19.475 C 15.914 19.722 15.188 19.89 14.124 19.94 L 13.412 19.97 L 13.218 19.976 C 12.725 19.99 12.154 19.997 11.029 19.999 L 10.283 20 L 8.974 20 C 8.244 20.003 7.514 19.995 6.785 19.977 L 6.591 19.971 C 6.353 19.962 6.116 19.952 5.879 19.94 C 4.815 19.89 4.089 19.722 3.451 19.475 C 2.783 19.224 2.179 18.831 1.68 18.322 C 1.171 17.822 0.777 17.218 0.526 16.55 C 0.279 15.913 0.111 15.187 0.061 14.122 L 0.031 13.41 L 0.026 13.216 C 0.007 12.487 -0.001 11.757 0.001 11.028 L 0.001 8.972 C -0.002 8.243 0.005 7.513 0.023 6.784 L 0.03 6.59 C 0.038 6.365 0.048 6.144 0.06 5.878 C 0.11 4.813 0.278 4.088 0.525 3.45 C 0.776 2.782 1.171 2.177 1.681 1.678 C 2.18 1.17 2.784 0.776 3.451 0.525 C 4.089 0.278 4.814 0.11 5.879 0.06 C 6.145 0.048 6.367 0.038 6.591 0.03 L 6.785 0.024 C 7.514 0.006 8.243 -0.001 8.973 0.001 Z M 10.001 5 C 8.674 5 7.403 5.527 6.465 6.464 C 5.527 7.402 5.001 8.674 5.001 10 C 5.001 11.326 5.527 12.598 6.465 13.536 C 7.403 14.473 8.674 15 10.001 15 C 11.327 15 12.598 14.473 13.536 13.536 C 14.474 12.598 15.001 11.326 15.001 10 C 15.001 8.674 14.474 7.402 13.536 6.464 C 12.598 5.527 11.327 5 10.001 5 Z M 10.001 7 C 10.394 7 10.785 7.077 11.149 7.228 C 11.513 7.379 11.843 7.6 12.122 7.878 C 12.401 8.157 12.622 8.488 12.772 8.851 C 12.923 9.215 13.001 9.605 13.001 9.999 C 13.001 10.393 12.924 10.784 12.773 11.148 C 12.622 11.512 12.401 11.842 12.123 12.121 C 11.844 12.4 11.513 12.621 11.15 12.771 C 10.786 12.922 10.395 13 10.002 13 C 9.206 13 8.443 12.684 7.88 12.121 C 7.318 11.559 7.002 10.796 7.002 10 C 7.002 9.204 7.318 8.441 7.88 7.879 C 8.443 7.316 9.206 7 10.002 7 M 15.252 3.5 C 14.92 3.5 14.602 3.632 14.368 3.866 C 14.133 4.101 14.002 4.418 14.002 4.75 C 14.002 5.082 14.133 5.399 14.368 5.634 C 14.602 5.868 14.92 6 15.252 6 C 15.583 6 15.901 5.868 16.135 5.634 C 16.37 5.399 16.502 5.082 16.502 4.75 C 16.502 4.418 16.37 4.101 16.135 3.866 C 15.901 3.632 15.583 3.5 15.252 3.5 Z" fill="rgb(0, 0, 0)" height="20.00049243425133px" id="zSvjW4ATp" transform="translate(2 2)" width="20.001017148299578px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 18.9 0 L 1.1 0 C 0.808 0 0.528 0.116 0.322 0.322 C 0.116 0.528 0 0.808 0 1.1 L 0 18.9 C 0 19.192 0.116 19.471 0.322 19.678 C 0.528 19.884 0.808 20 1.1 20 L 10.68 20 L 10.68 12.25 L 8.08 12.25 L 8.08 9.25 L 10.68 9.25 L 10.68 7 C 10.626 6.472 10.688 5.938 10.863 5.437 C 11.037 4.935 11.319 4.478 11.688 4.096 C 12.058 3.715 12.507 3.42 13.003 3.23 C 13.499 3.041 14.03 2.962 14.56 3 C 15.338 2.995 16.116 3.035 16.89 3.12 L 16.89 5.82 L 15.3 5.82 C 14.04 5.82 13.8 6.42 13.8 7.29 L 13.8 9.22 L 16.8 9.22 L 16.41 12.22 L 13.8 12.22 L 13.8 20 L 18.9 20 C 19.044 20 19.188 19.971 19.321 19.916 C 19.454 19.861 19.576 19.78 19.678 19.678 C 19.78 19.576 19.861 19.454 19.916 19.321 C 19.971 19.188 20 19.044 20 18.9 L 20 1.1 C 20 0.956 19.971 0.813 19.916 0.679 C 19.861 0.546 19.78 0.424 19.678 0.322 C 19.576 0.22 19.454 0.139 19.321 0.084 C 19.188 0.028 19.044 0 18.9 0 Z" fill="rgb(0, 0, 0)" height="20px" id="LQwb3eHrh" transform="translate(2 2)" width="20px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 15.439 0 L 4.561 0 C 3.351 0 2.191 0.481 1.336 1.336 C 0.481 2.191 0 3.351 0 4.561 L 0 15.439 C 0 16.649 0.481 17.809 1.336 18.664 C 2.191 19.52 3.351 20 4.561 20 L 15.439 20 C 16.649 20 17.809 19.52 18.664 18.664 C 19.52 17.809 20 16.649 20 15.439 L 20 4.561 C 20 3.351 19.52 2.191 18.664 1.336 C 17.809 0.481 16.649 0 15.439 0 Z M 6.762 16.146 C 6.765 16.201 6.757 16.257 6.738 16.31 C 6.719 16.362 6.689 16.41 6.651 16.451 C 6.612 16.492 6.566 16.524 6.514 16.546 C 6.463 16.568 6.408 16.58 6.352 16.579 L 4.526 16.579 C 4.416 16.577 4.311 16.531 4.235 16.452 C 4.158 16.373 4.115 16.267 4.116 16.157 L 4.116 8.564 C 4.114 8.509 4.124 8.455 4.144 8.404 C 4.164 8.353 4.194 8.306 4.232 8.267 C 4.27 8.227 4.316 8.196 4.367 8.175 C 4.417 8.153 4.471 8.143 4.526 8.143 L 6.352 8.143 C 6.407 8.143 6.461 8.153 6.511 8.175 C 6.562 8.196 6.608 8.227 6.646 8.267 C 6.684 8.306 6.714 8.353 6.734 8.404 C 6.754 8.455 6.764 8.509 6.762 8.564 Z M 5.405 6.546 C 5.207 6.544 5.012 6.504 4.83 6.427 C 4.648 6.35 4.483 6.238 4.344 6.097 C 4.205 5.956 4.096 5.789 4.022 5.606 C 3.947 5.423 3.91 5.227 3.911 5.029 C 3.913 4.832 3.953 4.636 4.03 4.454 C 4.107 4.272 4.219 4.107 4.36 3.968 C 4.501 3.83 4.668 3.72 4.851 3.646 C 5.034 3.571 5.23 3.534 5.428 3.535 C 5.82 3.548 6.192 3.714 6.464 3.997 C 6.736 4.28 6.886 4.658 6.883 5.05 C 6.88 5.443 6.724 5.819 6.448 6.098 C 6.172 6.377 5.798 6.537 5.405 6.544 M 16.499 16.133 C 16.499 16.237 16.458 16.336 16.386 16.411 C 16.314 16.485 16.215 16.528 16.112 16.531 L 14.185 16.531 C 14.081 16.528 13.982 16.485 13.91 16.41 C 13.838 16.336 13.797 16.236 13.797 16.132 L 13.797 12.62 C 13.797 12.096 13.957 10.341 12.406 10.341 C 11.197 10.341 10.958 11.571 10.912 12.119 L 10.912 16.212 C 10.912 16.316 10.871 16.416 10.799 16.491 C 10.727 16.566 10.628 16.609 10.524 16.612 L 8.654 16.612 C 8.548 16.612 8.447 16.57 8.372 16.495 C 8.297 16.42 8.255 16.318 8.255 16.212 L 8.255 8.527 C 8.259 8.423 8.302 8.325 8.377 8.252 C 8.451 8.18 8.551 8.139 8.655 8.139 L 10.524 8.139 C 10.628 8.139 10.728 8.18 10.803 8.252 C 10.877 8.325 10.921 8.423 10.924 8.527 L 10.924 9.189 C 11.197 8.789 11.574 8.472 12.014 8.271 C 12.453 8.07 12.94 7.993 13.42 8.048 C 16.533 8.048 16.522 10.956 16.522 12.609 Z" fill="rgb(0, 0, 0)" height="20px" id="nxnnew_sY" transform="translate(2 2)" width="20px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M 21.25 0 L 3.75 0 C 2.755 0 1.802 0.395 1.098 1.098 C 0.395 1.802 0 2.755 0 3.75 L 0 16.25 C 0 17.245 0.395 18.198 1.098 18.902 C 1.802 19.605 2.755 20 3.75 20 L 21.25 20 C 22.245 20 23.198 19.605 23.902 18.902 C 24.605 18.198 25 17.245 25 16.25 L 25 3.75 C 25 2.755 24.605 1.802 23.902 1.098 C 23.198 0.395 22.245 0 21.25 0 Z M 21.25 2.5 L 13.125 8.088 C 12.935 8.197 12.719 8.255 12.5 8.255 C 12.281 8.255 12.065 8.197 11.875 8.088 L 3.75 2.5 Z" fill="rgb(0, 0, 0)" height="20px" id="RkshMSPec" transform="translate(2.5 5)" width="25px"/></svg>)