Context
A visual identity project for the Bat Galim Festival in Haifa,
celebrating local culture, community, and neighborhood stories.



Concept + System
The identity translates Bat Galim’s iconic architecture into layered abstract
vector forms, paired with a vibrant color palette that reflects the festival’s lively
atmosphere and sense of community.



Outputs
Posters, a program brochure with a map, urban advertising applications,
and branded postcards inviting visitors to explore the neighborhood through design.

My Role
As part of an academic branding project, I developed the visual concept,
brand language and design applications, translating the neighborhood’s
architectural character into a cohesive festival identity.