A new visual identity for the Bat Galim Festival in Haifa, developed as part of an academic course on cultural event branding. The concept presents the neighborhood through abstract vector forms of its iconic architecture, highlighting Bat Galim’s historical and visual character. The vibrant color palette reflects the community spirit and lively atmosphere of the festival. Deliverables included posters, a program brochure with a map, urban advertising applications, and branded postcards inviting visitors to discover the neighborhood’s story through design.