A challah Tale

web design | branding | 4th year grad

A graduation project that conveys a cultural and therapeutic story through an interactive user experience. The website follows the “life cycle of challah”- birth, life, and death, through a linear scrolling journey that integrates video, sound, and content, guiding users through an emotional narrative. The close up video scenes emphasize touch, materiality, and intimacy, shaping a slow paced, reflective experience. Alongside the website, a branded concept workshop highlights the healing aspect of preparing challah, featuring a designed kit that invites connection through touch, creation, and materiality.

Exhibition

Process

Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together 
Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together 
Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together Let’s Work Together