A challah Tale
web design | branding | 4th year grad
A graduation project that conveys a cultural and therapeutic story through an interactive user experience. The website follows the “life cycle of challah”- birth, life, and death, through a linear scrolling journey that integrates video, sound, and content, guiding users through an emotional narrative. The close up video scenes emphasize touch, materiality, and intimacy, shaping a slow paced, reflective experience. Alongside the website, a branded concept workshop highlights the healing aspect of preparing challah, featuring a designed kit that invites connection through touch, creation, and materiality.
Exhibition



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