Challenge
How can a familiar cultural ritual be translated into a meaningful digital
experience, one that invites reflection, emotion, and a sense of connection?



Solution
I designed an interactive, story-driven experience exploring challah as a cultural and symbolic object through its life cycle. The project transforms the ritual into a slow, intimate digital journey using pacing, interaction, and sensory-inspired elements to encourage mindful observation.

My role
Concept development, narrative UX structure, interaction design, and visual system creation shaping an experience centered on touch, materiality,
and cultural meaning.

Design approach
Close-up video scenes highlight touch, materiality, and intimacy creating a slow, reflective pace throughout the experience.